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Social Media Agencies Vs In-House
April 10, 2019

At your wits’ end with social media? Have you been contemplating whether to hire an agency, but not sure if you’ll see any ROI? The whole thing seems like a bit of a gamble, right?

Unfortunately, there’s no formula to guarantee that you and your brand will be the next Zoella otherwise everyone would be following it and there would be no such thing as influencer marketing. That being said, an agency can take the pressure off daily social media activity, such as creating and scheduling content, replying to messages and expanding your audience, so that you can focus on running your business.

If you find yourself asking/saying, “Why am I not getting any leads from my Facebook Ads?”, “It takes up so much of my time” or “Why am I not getting any many followers?”, it might be worth shopping around for a social media agency. Not only can they capture and share your content for you, they can read your website and social media analytics to create posts and ad campaigns based on your business’ goals, including but not limited to lead generation, user engagement, growth or building your reputation.

Staying in the loop with what’s trending, which can change in the blink of an eye, is a full-time job and an agency can take this burden off your shoulders. ​ Here are the top reasons why hiring an agency may just spare you from getting a few extra grey hairs:

  1. You save time and money. Sure, you can do it all yourself, but will you be sacrificing other aspects of your business to produce and push out your posts? Do you have time to research the best hashtags to use to get maximum exposure for your content? Is your photography and/or videography the best it could be?
  1. You fully utilize platforms and tools. Unless you know how to interpret the results provided by premium social media tools like Hootsuite, AgoraPluse or Loomly, you won’t be using them to their full advantage, not to mention unnecessarily increasing your expenses. By working with a social media agency, who have implemented suitable software to track your content’s performance, this information will be translated into a solid content plan with solid content themes adapted to achieve your objectives.
  1. You stand out. Your brand positioning is vital to make you stand out among the ocean of people all trying to grab a slice of the social pie. An agency will give you their opinion on where your brand stands within your industry and help you to forge trends instead of following them.

If you’re struggling with your socials and don’t have any internal resources to take the responsibility off your hands, let’s have a chat over coffee to discuss the ways that we could help you get the results that you’re looking for.

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