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LinkedIn Engagement Growth
May 21, 2019

When you think about social media, which platforms immediately come to mind? We’re guessing that Facebook, Instagram and Twitter will be among them, and maybe Snapchat and Pinterest will be there on the periphery. But what about LinkedIn – does that even get a look in? If you’ve never been onto the platform, or just […]

Pinterest – A Quick Guide
April 26, 2019

Pinterest – it’s all about pretty pictures and shiny videos, just like Instagram, right? No, not quite. In fact, not at all, because Pinterest is actually a visual search engine, not a social media platform. Despite all their marketing being worded to this effect, it’s still perceived as an Instagram wannabe, which couldn’t be further […]

Facebook usage in decline
April 12, 2019

If you’re one of the 2.3 billion people who have a Facebook account, are you using it as much as you did when you first joined? If the answer’s no, then you’re among the millions who have either lost interest in or deserted the pioneering platform altogether. According to a recent report [‘Infinite Dial 2019’ […]

Social Media Agencies Vs In-House
April 10, 2019

At your wits’ end with social media? Have you been contemplating whether to hire an agency, but not sure if you’ll see any ROI? The whole thing seems like a bit of a gamble, right? Unfortunately, there’s no formula to guarantee that you and your brand will be the next Zoella otherwise everyone would be […]

An Introduction to Colour Grading
March 27, 2019

Photography for social media can be a challenging task, whether you’re looking to showcase your products, sell a lifestyle or share your latest recipe. We assume that you’re a dab hand at taking photos, so let’s skip the tips and focus on the editing. At Rocaba Media, we’ve been creating photographic content for various social […]

User-Generated Content & E-Commerce
March 11, 2019

Scenario: you’re an independent optician and want to promote your practice, so how do you go about this? Hire a photographer to take stylish shots of the frames and lenses available, your optical equipment, premises and team? If you’ve got a healthier marketing budget, maybe you want to bring in a videographer to record you […]

Social Media and Mental Health
February 12, 2019

Until recently, the vast majority of those suffering from mental health did so in silence for various reasons. Over the past few years, however, this formerly taboo topic is being increasingly discussed, with actors, athletes and artists all revealing their personal struggles. While there are many different root causes, one common theme is social media, […]

Viral Marketing Campaigns – January 2019
February 12, 2019

January is a weird month. After weeks of festive indulgence, culminating in an evening of excessive consumption that’d make our past kings and queens proud, many of us are left with heavy heads, a fuller figure and making promises to 2019 that we won’t keep for long. Add the colder weather and darker nights to […]

Facebook Watch Parties
February 12, 2019

Netflix may be dominating the on-demand streaming video market, but Facebook’s latest feature for groups is trying to muscle in on the action. A Watch Party allows admins to host live or pre-recorded video sessions so that members can watch and comment on content at the same time to create a shared viewing experience. Multiple […]